The views it records are actual views, not instances where a user, forced to watch an ad, ignores it, or puts their phone down or whatever. This feature is where the name comes in: TrueView. After you watch five seconds of the ad, you have the option to skip it. They're YouTube video ads, just like pre-roll ads (instead of Google Display Network ads surrounding the video). TrueView in-stream ads are the ads you're probably most familiar with as a YouTube user. They're more intricate advertising than a simple pre-roll. You can assume that a massive search engine like Google has put more engineering into them, given the fancy name, and you'd be right. The second kind of ad to talk about is the TrueView ad. Since these are quick videos, they are great for maximum views, shorter videos, and brand awareness. Not so with pre-roll since they're only 15 seconds long in general, no skip button ever appears. Many other advertisements, significantly longer ads, allow viewers to skip past them once they've watched five seconds or so of the ad. Finally, pre-roll ads are not skippable.Users have to click on the ad CTA (call to action). Simply showing the ad to people doesn't cost ad spend or earn anyone any money. Any longer, and many people are liable to turn away instead of watching the ad, so neither you as an advertiser nor the video creator gets a view. These days, the max seems to be about 20 seconds, and if you want exposure, you generally need to aim for 15 seconds. YouTube lets them get up to 30 seconds long but has cut back on the longer ads. You can think of them like TV commercials that play before a show starts. They aren't the display ads that layer on top of or below the YouTube video. For one thing, pre-roll ads are video ads.There's a little more detail to be found, though. And, indeed, that's what it is on Google an advertisement before the main YouTube video. Pre-roll, then, is "before the roll," as in, before the video begins.
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